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Research papers

A funny thing happened on the way to our insights

How do we confront the unexpected? Sometimes on the road to the final report, we encounter surprise insights that speak to an entirely different set of business issues, and we are forced to choose what we do with this new information.This...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Steve August, Shannon Danzy, Tara Franz, Julie Schiller
Company: FocusVision
November 18, 2015
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Citation

August, Danzy, Franz and Schiller (2015a, November 18). A funny thing happened on the way to our insights. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-funny-thing-happened-on-the-way-to-our-insights